Osteoporosis and fragility fractures

Take control of your bone health and Question Fractures More

Fractures caused by low-trauma events, such as a fall from standing height, are not random. They are often the clinical signal of underlying osteoporosis, a bone condition caused by losing bone mass faster than it can be rebuilt. This results in a loss of bone density, which causes people’s bones to become more susceptible to breaking.¹  

Without timely diagnosis and treatment, the risk of fracture recurrence increases.² Every three seconds, someone experiences a fracture due to osteoporosis. For women over 50, one in three women will be affected.¹ Despite this prevalence, a staggering care gap remains, with more than 75% of affected women never diagnosed or treated for osteoporosis.³ They may have no idea that their bone density is low, and they are vulnerable to a potentially life-altering fracture.⁴

Every fracture caused by osteoporosis tells a story. It’s not just a break, it’s an opportunity to change your destiny. 

A fracture is a pivotal moment. Will you question fractures more to find out your bone density, understand your risk and take control of your destiny? Or delay action and risk further bone loss, fractures and reduced mobility?

If you, or someone you love, have had a fracture, take a moment and ask⁵:  

• Are you a woman over the age of 50?
• Have you had a fracture before?
• Have your family members had osteoporosis or a history of fractures?
• Have you been treated with steroids or immunosuppressants?
• Have you been diagnosed with any other diseases, such as rheumatoid arthritis or diabetes?
• Do you have a T-Score of less than -2.5?

If yes, it could be osteoporosis.  

One message, one call-to-action, can change someone’s destiny and make a real difference: Question Fractures More and speak to your doctor about bone density and osteoporosis.