Exciting updates to UCB's corporate website, www.ucb.com

We are thrilled to share some exciting news about UCB’s digital presence. Our corporate website, ucb.com, has undergone a revamp to better align with our strategic priorities and enhance user experience.

This transformation reflects our commitment to staying at the forefront of digital innovation and ensuring we remain accessible and engaging for all our stakeholders.

Why a revamp?

• Alignment with strategy: it is vital that our website mirrors UCB’s overarching strategy, ensuring relevance to our target audiences and offering a cohesive user experience
• Reputation: a sleek, modern website acts as a window to our company’s values, which is crucial for maintaining and enhancing our external reputation
• Outdated structure: our previous website setup was a bit complex, making navigation sometimes challenging. An intuitive and user-friendly structure is essential, as our website often serves as the first interaction point with UCB
• Content and design optimization: the website structure has been streamlined and  the content has been reorganized. The design elements have also been improved to boost usability and engagement opportunities while maintaining consistency and avoiding redundancy.

What’s next?

The work doesn’t stop here, we will:

• Monitor and test: regular monitoring and user testing will ensure the website continues to meet user needs effectively
• Explore New Functionalities: we will seek out new features to enhance the site’s attractiveness and functionality.

Take a moment to explore the updated website ucb.com.

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